08/20/2025
Lively LLC co-hosted its first joint event with IDEAS FOR GOOD on Tuesday, August 26, 2025.
IDEAS FOR GOOD is an online media platform operated by Harch Inc. that introduces creative ideas and solutions from around the world. The event was held in collaboration with Tsuyoshi Shimmura, Professor at the Graduate School of Agriculture, Tokyo University of Agriculture and Technology.
Under the theme “Choosing Your Eggs: Confronting ‘Questions Without Answers’ – An Adult Learning Experience on Animal Welfare and Food Production,” the event will offer an experiential animal welfare education program at Unshelled, an animal welfare model facility for laying hens.
Animal welfare is a domain where it is important to balance care for animals with economic feasibility, and views differ among stakeholders. Since May 2025, an experiential animal welfare education program has been launched at Unshelled, with ongoing efforts to create a fair and dialogue-based space for learning and discussion.
On June 27, 2025, the IDEAS FOR GOOD editorial team visited Unshelled and conducted on-site interviews, which were later published as a feature article. The article introduced Unshelled’s approach of respecting diverse perspectives and encouraging fair dialogue on animal welfare.
Inspired by this shared approach, Lively and IDEAS FOR GOOD collaborated to create an opportunity for more multi-perspective discussions on the topic.
Event Name: Choosing Your Eggs: Confronting “Questions Without Answers”, an Experiential Learning Program on Animal Welfare and Food Production
Date & Time: Tuesday, August 26, 2025, 16:00–18:00
Venue: Unshelled at the Fuchu Campus of Tokyo University of Agriculture and Technology (3-8-1 Harumi-cho, Fuchu, Tokyo 183-8538, Japan)
Host Organizations: IDEAS FOR GOOD, Lively LLC
*This event has already taken place.
Timetable
15:45 Reception & Registration
16:00 Opening & Input Talk: Animal Welfare in the World and in Japan
16:15 Unshelled Tour & Lecture: Learning from Four Rearing Systems
17:00 Role-Play: Becoming Egg Stakeholders!
17:20 Egg Tasting Experience
17:40 Sharing & Networking
18:00 Closing
Facilitators
Motomi Soma (IDEAS FOR GOOD Editorial Team)
Born in 1996 in Yokohama, Kanagawa, Motomi studied piano at the Tokyo College of Music and completed graduate research in accompaniment. She joined Harch Inc. in 2020 and has since worked on sustainability topics for IDEAS FOR GOOD and Circular Yokohama, while also supporting corporate sustainability programs and community initiatives. In 2023, she spent six months in Ireland for language study and reporting. In June 2025, she visited Unshelled and wrote a feature article on the facility. (Read the interview article on Unshelled here.)
Tomomi Miura (Lively LLC, Co-Founder & Co-CEO)
Tomomi has been interested in the diverse world of living beings since childhood. She co-founded Lively to create environments where animals are treated with care and can live alongside humans. After graduating from university, she gained experience in international logistics and IT companies in a global business environment. She holds an MBA and is currently pursuing a Master’s degree in Global Environmental Studies. At Lively, Tomomi leads consulting and joint research projects in the fields of environment and biodiversity, as well as social engagement initiatives.
Professor Tsuyoshi Shimmura (the Graduate School of Agriculture at Tokyo University of Agriculture and Technology)
Professor Shimmura joined Lively because he shared its vision of giving back to animals through collaboration. He has pursued research in animal welfare and animal behavior since his student years and holds a PhD, currently leading his own research group. Guided by the belief that the welfare of animals, humans, and the environment is interconnected, he works toward the realization of “One Welfare.” At Lively, he supports animal-related projects from a scientific perspective.
We are delighted to co-host this animal welfare dialogue program with IDEAS FOR GOOD. Since May 2025, Lively has been delivering experiential animal welfare education programs for corporations and organizations at Unshelled. Through our ongoing efforts to create in-person opportunities to share the principles of animal welfare more widely, IDEAS FOR GOOD resonated with the purpose and approach of this program, making our first joint event possible. We hope this event will serve as an opportunity to learn the fundamental concepts of animal welfare together and to reconsider its role and significance from a sustainability perspective.
We sincerely look forward to welcoming you to Unshelled.