01/20/2026
Lively LLC is pleased to announce that, as of December 17, 2025, it has joined the “R&D Platform for Creating New Social Value in Livestock Production,” an initiative launched through a collaboration between the National Agriculture and Food Research Organization (NARO), Tokyo University of Agriculture and Technology (TUAT), College of Bioresource Sciences of Nihon University, Faculty of Agriculture of Shinshu University, Kewpie Corporation, and other key partners.
About the “R&D Platform for Creating New Social Value in Livestock Production” Launched in December 2025, this platform aims to promote research and development that creates new social value for livestock products, while building sustainable livestock industries and new consumer behaviors through awareness-raising activities. Through this platform, we will share the new social value of livestock products with society and promote the realization of sustainable livestock production and consumption.
Lively is honored to have joined this platform since its establishment. We believe that this opportunity for a venture like ours to participate alongside research institutions, universities, and corporations is a result of our ongoing commitment to addressing the social challenges within the livestock industry.
Since our founding, Lively has worked on themes such as animal welfare, sustainable supply chains, and regenerative agriculture, through experiential learning and the creation of platforms for dialogue. Through our collaboration within this platform, we aim to further deepen these efforts. By collaborating together with research institutions, companies, and all stakeholders, we will contribute to the creation and sharing of new social value for livestock products.