06/14/2024
We are happy to announce that as of June 14, 2024, Lively has joined “1% for the Planet,” a global initiative of companies committed to protecting the natural environment (Headquarters: USA, CEO: Kate Williams). As a business member, we pledge to donate the equivalent of 1% of our annual sales to nonprofit organizations certified by “1% for the Planet,” through financial contributions, volunteer work, and in-kind support to help protect our planet.
While we have previously supported nonprofits through pro bono work, we have now launched a new Social Engagement division to expand our efforts in sustainability. Moving forward, we will collaborate with a diverse range of social sectors and nonprofits through “1% for the Planet,” supporting activities that inspire and encourage individual awareness and action for a better world.
*About “1% for the Planet”: The global organization aims to ensure that the planet and future generations thrive. Founded in 2002 by Yvon Chouinard, the founder of Patagonia, and Craig Mathews, the founder of Blue Ribbon Flies, it encourages businesses to donate 1% of their annual sales to environmental causes. Members can make a real difference by supporting trusted environmental partners. Today, the “1% for the Planet” network includes thousands of businesses and over 5,000 environmental partners working together to protect the environment worldwide.
We are honored to join “1% for the Planet” as a business member. As a start-up, committing to donate 1% of our sales was not an easy decision. However, protecting and nurturing the natural environment is one of our core values, and we believe this contribution is essential for building the future we envision.
What makes “1% for the Planet” unique among fundraising organizations is its transparency and flexibility, allowing members to choose the organizations they feel most aligned with. Through this initiative, Lively is committed to creating a business model that supports sustainable social contributions and continuing to make responsible choices for the future.