03/21/2025
Lively LLC is excited to introduce a new interview series that highlights the voices of those working toward a more sustainable future. In our first feature, we’re thrilled to share Part 1 of a conversation with Kenta Sudo, CEO of Sudo Farm in Tateyama City, Chiba.
Titled “A Place Where People and Cows Live Happily Together, Bringing Smiles to Visitors: Part 1,” this interview delves into Sudo’s long-term vision for farm management—one that looks ahead 100 years—and the sustainable initiatives that help create harmony between the farm and the local community.
Read the full article here:
A place where people and cows live happily together, bringing smiles to visitors: Part 1
A place where people and cows live happily together, bringing smiles to visitors: Part 2
Lively is dedicated to making a positive impact by working with individuals and organizations from diverse fields, all guided by our vision: “Passing on a healthy planet and sustainable society to future generations.”
Through this interview series, we share the stories, challenges, and insights of those leading the way in sustainability. By amplifying their voices, we hope to inspire and connect more people, turning awareness into meaningful action for a better future.
Our first interview features Kenta Sudo of Sudo Farm in Tateyama, Chiba. With a vision that looks 100 years ahead, he is committed to running his farm in a way that prioritizes sustainability.
Through initiatives like the Farm to Fork Strategy, Animal Welfare practices, and efforts to reduce the environmental impact of dairy farming, he strives to find the right balance between successful farm management and long-term sustainability.
His work offers valuable lessons not just for those in the dairy industry but for anyone passionate about building a more sustainable future. We hope his story inspires and resonates with you.
We’re thrilled to kick off a new interview series, sharing the journeys of people who are making a real impact in sustainability. Through their stories, we hope to bring you fresh insights, new perspectives, and a little inspiration along the way.
For our first feature, we sat down with Kenta Sudo, CEO of Sudo Farm in Tateyama City, Chiba. He’s leading the way in environmentally responsible livestock management while maintaining exceptional standards in milk production.
Kenta has launched unique initiatives like the Fresh Milk Shake Festival, a collaboration with local restaurants, and Single Origin Cow Milk, which comes from a single cow rather than being blended from multiple sources. He’s also tackling one of dairy farming’s biggest challenges—measuring and reducing greenhouse gas emissions.
His passion for the future is truly inspiring, and now he’s taking an even bigger leap: creating what could be Japan’s first-ever Sustainability Report for a dairy farm. We’re honored that Lively is partnering with him on this groundbreaking initiative, which led to this very first interview in our series.
This is just the beginning – we can’t wait to share more stories of changemakers shaping a sustainable future. Stay tuned!