06/10/2025
Lively LLC is pleased to announce the launch of our new report series, Lively’s Compass for Sustainability, aimed at empowering sustainability leaders with the insight and foresight needed to shape a more sustainable future.
Drawing on the expertise of both domestic and international specialists, the series explores emerging and high-interest topics in sustainability. Each report offers clear, practical insights to support informed decision-making and drive long-term value creation within organizations.
The first report, titled
“What is the Digital Product Passport (DPP)? Impacts and Strategic Responses for Japanese Companies”,
is now available on our corporate website under the RESOURCES > PUBLICATIONS section.
This report provides a comprehensive and structured overview of the Digital Product Passport (DPP) system, which is scheduled to be phased in across the EU starting in 2026. It outlines key points that Japanese companies should be aware of and addresses the potential mid- to long-term impacts on business, using real-world examples and visual diagrams to enhance understanding.
Click here for the report: https://livelyjp.com/publication/publication-1/
* The Digital Product Passport (DPP) is a system that the European Union plans to introduce in stages starting in 2026, as part of its Circular Economy and Green Deal initiatives.
The DPP aims to centralize and visualize product lifecycle information, including materials used, environmental impact, and disposal methods. By enhancing transparency across the supply chain, the system supports more sustainable decision-making by both businesses and consumers.
Through our report series, Lively’s Compass for Sustainability, we aim to help organizations navigate increasingly complex trends by offering clear insights that support self-reflection, strategic alignment, and tangible action toward a more sustainable society.
The theme of our first report—the Digital Product Passport (DPP)—is garnering attention not only as an EU initiative but also as a potential foundation for global traceability standards. In this publication, we provide a clear overview of the DPP’s framework and highlight key takeaways that can help Japanese companies leverage this development as an opportunity to enhance their competitiveness.
We hope this report will offer practical guidance for those currently exploring how to respond to the DPP, as well as for those who see it as a chance to create new value in their business.