10/01/2025
We are pleased to announce that Shoko Shinozaki, CEO of S-Vita Inc., has joined Lively as an advisor. Shoko has led a wide range of projects, including planning and executing collaborations between companies and diverse communities working on environmental and social issues. Drawing on this extensive experience, she will support and strengthen Lively’s initiatives going forward.
Lively will continue to further enhance its branding and PR efforts. Through interactive sustainability-related events and continuous information sharing, we aim to expand awareness, foster community building, and promote positive impact on society.
While Lively operates across a wide range of initiatives—from consulting services addressing environmental issues, human rights, and animal welfare, to joint research, collaborative projects, and new business creation—I was deeply impressed by Lively’s open culture and, above all, by the character and integrity of each team member. For these reasons, I was honored to accept the role of advisor.
As an advisor, I hope to contribute through branding and PR, which are essential to mid- to long-term business development. At the same time, this role represents a new personal challenge for me as well, and I look forward to engaging proactively, learning a great deal, and growing together with the team.
Shoko Shinozaki’s Profile (CEO, S-Vita Inc.)
We are excited to welcome Shoko as our advisor. From consulting in the cosmetics industry to new business development and launching her own brands, she brings a wide range of experience. What resonates most with us at Lively is how she combines a strong commitment to environmentally conscious product development with a warm, hands-on, and collaborative approach.
As we have built our brand concept from the ground up, Shoko has shared generous guidance with us and helped refine the core of our brand through many thoughtful conversations. Looking ahead, we are excited to continue working together to build a brand that truly embodies sustainability and brings a warm, positive impact to society.