10/31/2025
Lively LLC is pleased to announce the release of Interview Series Vol. 4, Voices of Practitioners Shaping a Sustainable Future. We have published both Part 1 and Part 2 of the interview article titled “Connecting Local Ingredients and Wisdom to Create a Beautiful and Healthful Future” on our official website.
In this interview, we spoke with Shoko Shinozaki, CEO of S-Vita Inc., her dedication to her hometown and her vision of connecting traditional wisdom to the future.”
In Part 1, Shinozaki-san shared her path toward entrepreneurship, her thoughts on sustainability, and the development story of her cosmetics brand “TEUDU,” which was born from the ingredients and culture of her hometown in Iwate Prefecture.
In Part 2, she spoke about her meticulous approach to product creation and her concrete actions toward realizing a sustainable society through her business.
Read the interview with Shoko Shinozaki here:
Connecting Local Ingredients and Wisdom to Create a Beautiful and Healthful Future: Part 1
Connecting Local Ingredients and Wisdom to Create a Beautiful and Healthful Future: Part 2
In this fourth installment, we spoke with Shoko Shinozaki, who has focused her product development on the question of what truly makes cosmetics gentle for both skin and the environment, while sharing her philosophy of valuing ancestral wisdom and nature.
Since April 2025, Lively and Shinozaki-san have engaged in regular dialogue, and she formally joined us as an advisor in October 2025 (details). In Part 2, she shares her journey with Lively and the future we aim to realize together.
We hope this interview reaches those interested in sustainability, craftsmanship, or traditional Japanese beauty and health. For more details, please see the full article here.