02/18/2026
On Tuesday, April 7, 2026, Lively LLC will host the webinar “Understanding the Value of Animal Welfare for Food Retail and Food Service Companies.”
This webinar will provide an overview of animal welfare, covering its fundamental concepts and international definitions. Presented in an accessible format for newcomers, it will share how animal welfare is increasingly becoming a critical management theme for companies. Beyond merely complying with guidelines and industry standards, it will present perspectives on how to link animal welfare to enhancing corporate value.
Furthermore, we will introduce seven key points that connect to corporate value (goal setting, strategy, KPIs, governance, disclosure, PDCA, training) along with related case studies, demonstrating concrete approaches for positioning and advancing animal welfare within corporate management.
*This webinar is particularly relevant for companies handling animal-derived ingredients, including food retailers/distributors, apparel, meat, poultry, dairy, and restaurants.
RSVP here: 4/7 (Tue) 12:00-Understanding the Value of Animal Welfare for Food Retail and Food Service Companies
How does animal welfare impact corporate value and the entire value chain? In recent years, animal welfare has gained attention not merely as an ethical consideration, but as a theme affecting corporate evaluation and brand value. This shift is driven by changing consumer awareness, the development of international guidelines, and heightened interest from investors and rating agencies.
However, in Japan, legal obligations have not advanced significantly, and the positioning and priority of responses are currently left to individual companies. Consequently, while many recognize the need for action, it remains unclear how to integrate these efforts into business operations.
This webinar will help you reframe animal welfare not merely as guideline compliance, but by exploring its connection to corporate value.
Theme: Understanding the Value of Animal Welfare for Food Retail and Food Service Companies
Date & Time: Tuesday, April 7, 2026, 12:00~13:00
How to Watch: Zoom (Online Streaming) ※Free to join and leave at any time
Participation Fee: None
Organizer: Lively LLC
【 Speakers 】
・Tomomi Miura (Speaker) / Lively LLC Co-Founder & Co-CEO
・Tsuyoki Taneda (Speaker) / Lively LLC Founder & CEO
While the importance of animal welfare is increasingly recognized, regulations and markets are not yet sufficiently mature. Consequently, many companies find it difficult to assess the scope and priority of its impact on their own operations. Within limited resources, they often determine that it is “important but not an immediate priority.”
This webinar will clarify how animal welfare relates to corporate value chains and various departments, considering global trends and how it is evaluated. We aim to share insights and approaches to help concretize future considerations and preparations.
We sincerely look forward to your participation.