Developing a sustainable business model: Entering the recycling market and developing services leveraging the home appliance recycling system
- Consulting
- ICT
- #Circular Economy
- #Net Zero
- #Sustainable Procurement
08/13/2024
Lively provided assistance to our client, a major electronics in new business development: we analyzed market potential of a recycling system for recycle materials and market size and key players of small home appliances, industrial equipment, and automobiles that are not subject to the Home Appliance Recycling Law further to develop a market entry strategy. Detailed research and expert interviews helped us understand relevant market trends and customer needs, leading to business development.
目次
What are the considerations for entering recycling market?
Our client developed a recycling system for home appliances and received inquiries from various industries but its strategy for market entering was unclear due to lack of market information on products that are not subject to the Home Appliance Recycling Law. Therefore it was necessary to explore new business opportunities and develop a business with competitive advantages by gaining on an market overview of recycling system as well as recycling such as small home appliances, industrial equipment, and automobiles and considering applicability of its recycling systems.
Business plan for entering recycling market and expanding services
Lively conducted a detailed research on market size and key player trends to analyze potentials of the client’s business opportunities and customer advantages and formulated a specific market entry policy. We then drew up a roadmap toward its new business development based on definitions, structures, and trends of the market surveyed.
Toward a sustainable business model for recycling system
Our client could identify new market categories to which its recycling system can be applied and formulated specific entry policies with this project. Consequently a sustainable business model and a product development and marketing strategy corresponding to industry trends and customer needs were realized by identifying promising products and materials for the recycling market.
Message from the Project Member
Our client, a major ICT company, developed a home appliance recycling system with new market value but struggled to create a specific business model and plan. Lively conducted a detailed analysis of the recycling market for small home appliances, industrial equipment, and automobiles to explore new opportunities. We developed a market entry strategy and roadmap, identifying promising products and materials for the system. This enabled the company to build a sustainable business model and develop strategies aligned with industry trends and customer needs. Lively supports various industries in crafting and executing sustainable growth strategies. For inquiries, please contact us.
