New Technologies Changing the Livestock Industry: Balancing Animal Welfare and Economic Efficiency
08/25/2025
This report illustrates technological innovations in the livestock industry, systematically categorized according to the “Five Freedoms,” which are the internationally recognized guidelines for livestock welfare. By using this framework, Lively provides a clear and structured overview of the livestock life cycle, focusing on three key areas: the early detection of disease and stress, the optimization of rearing environments, and humane processing. The report highlights advanced case studies and implementation examples from universities, research institutions, livestock farmers, and startups worldwide.
Specifically, it covers the evolving legal frameworks in Europe and the growth of market-driven cage-free systems and certifications in the United States. It also features the adoption of cutting-edge technologies, such as real-time monitoring via AI and sensors, virtual fencing, and in-ovo sexing.
By exploring these case studies, the report systematically organizes the current state of these technologies, the key players involved in their research and development, and the solutions to practical challenges that arise during implementation.
Message from the Project Member
This report is a pioneering initiative in Japan, providing a clear direction for livestock welfare through the application of technology. Livestock welfare is more than an ethical consideration; it is a strategic driver for livestock management. Implementing these technologies can improve efficiency by reducing antibiotic reliance, mitigating disease risks, and lowering labor costs through automation, ultimately creating new market opportunities within the food supply chain.
To support these advancements, Lively has provided an integrated management service for livestock welfare since December 2025. Please feel free to contact us for any inquiries or consultations.
